Our company was established in 1968, and we specialized in dealing with Foodstuffs importation. From then on, we served as a distributor to sell many worldwide well-known brands in Taiwan market such as:
BRAND’S __Health Supplements
PRINGLES __Potato Chips
WELCHES __Fruit Juice
Owing to the World Economic environment is changed by confronting with new economic restructures national boundaries. More and more products are getting qualified and circulated. Besides, the customers sustainability can be perceived the higher price of handy foodstuffs proved that consumer behavior for purchasing individual foodstuffs everywhere. To adjust such changes in the new period, we are starting to import some famous products by ourselves all over the world such as:
MARS __M & M chocolate
P&G __PRINGLES Potato Chips
OCEAN SPRAY __Fruit Juice
MAUNA LOA __Macadamia nuts
We always think over the diversification of the market-led consumption. Consequently, we have paid all our attention on creating our products new values and competitiveness. The way of promoting our products is that set up principal from Own Brand, Superior Quality to gain Customer Loyalty. In 1994, we created our own brand: ACE and YO-LONG. We also served as a distributor for brand of ORION. We are proud to say those brands we have took sales are quite successful in our market.
For the brand of ACE-crackers, at that year 1994 we cooperated with Korean HAITAI Confectionery Co., Ltd. to develop the First One Product of PERSONAL Pack Cracker, ACE Pack Cracker Series. We kept on importing 350-450pcs of 40 Feet Containers in 1996, and 500pcs of 40 Feet container in 1997. Furthermore, we still now keep on selling for ACE with average 200pcs of 40 Feet container per year.
For YO-LONG, it is the name of high quality of Seasoned Seaweed. We imported 20-40
Pcs 40 Feet Containers a year with different flavors. For ORION Pie (chocolate pie). We imported 100~110pcs 40 Feet Containers a year.
Except of the above, we import YO-LONG Konnyaku Batake Jelly, YO-LONG Dried
Mango,YO-LONG Biscuits and YO-LONG Chocolates , Japanese brand of Mono chocolate, brand of Genki Chocolate. Our turnover is reach to nearly US$15,000,000 a year.
In these 32 years with the strength of accumulation and development of the importing foodstuffs, we do understand well about Taiwanese Market and have excellent relationship with the entire circulation gateway. We operate our products well and control the prices smoothly. We can meet the requirements of the changeable market. Besides, we are getting more actively in searching European and Asian Products. We are thinking Asian flavors of products are similar to the development of the Chinese based products, and it will be easier to accept by Chinese customers. Meanwhile, European products are getting more acceptable for Taiwanese market, mostly is because of the country image. For example, people regard Swiss products as the premium qualified. European products are presenting a trend of that more organic and more qualified are becoming the main development in our future market.
Our company is looking forward a goal of becoming a No.1 importer serving and connecting the needs of Taiwan and China markets with worldwide suppliers. We have built up our own brands, warehouse, transportation and sales channel. Especially for the SELF-Brand, it is very suitable for Chinese Market. The product line of us is strongly rooted in customers’ minds. Recently, we are seeking for high quality of chocolate, coffee, and cereal of products as our priority. We prefer more naturally and organically, because the healthy market is rapidly growing up. Taiwanese customers are now more willing to pay for higher price. In this stage, we imported Japanese chocolate-Mono and Genki. We also imported some top brand leader of products to Taiwan, such as Koh Kae peanuts (Thailand).
We are now dealing with the majority of the sales channels. For example, we list our ACE brand crackers to Supermarket such as Welcome, Sungching, Hyper market such as Carrefour, RT-Mart, Cosco, Tesco, Department Stores such as SOGO, Takashimaya, Mitsukoshi and etc. We also cooperate with several website companies which distribute our products directly to the customers. In 2004, our main task will be the practice of the Internet business. We think people have changed quickly for the shopping habits. Therefore, we have to create more flexible of business development. Our own website will be operated by the middle of 2005, and it will be www.yo-long.com.tw.
Chu Jung Food has more than 50 employees who dealing with the sales from the North to South of Taiwan. It is included our own warehouse and trucks. Also, we have our cooperated logistics partners. We have excellent and long-term relationships with wholesalers and dealers. The majority of the channels have been cooperated with us for years. We believe that the importer will do their best to promote without worry the vicious competitive due to the same brand that were imported by another competitors. On the other hand, the suppliers will get more orders because of our utmost effort. Moreover, it creates the mutual benefits. To open up the brands toward the Chinese Market, we fully culture it with heart and treat it as our life. We depend on your continuous support and encouragement.